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Inside Wall St. Two Arrows

Stock Picking — Beginner

 
 

Keep an eye on the WealthEffect Portfolio
 
  Or...stick with a set portfolio of names (such as the list at the bottom of this page) and readjust the percentages each January (ideally for tax purposes, try to take short-term losses just before the end of a calendar year and long-term gains at the beginning of the next calendar year)  
  Either way, use dollar-cost averaging...putting a fixed amount of money into stocks each year  
  Review the Investing 101 series, focusing on the Introduction and Strategy sections  
 

Stock Picking — Intermediate

 
 

If you prefer to find your own ideas, use the Stock Valuator
 
  Take yourself through the Investor Checklist, part of the Stock Valuator  
  In the Investing 101 series, focus on the In-Depth section in addition to Introduction and Strategy  
 

Stock Picking — Expert

 
 

To take your stock picking to another level, focus on free cash flow rather than earnings
 
  Decide on a reasonable growth rate and project what the free cash flow will be in 10 years  
  Decide on a reasonable multiple for this free cash flow to arrive at the projected stock price in 10 years  
  Discount that stock price to the current stock price to determine an estimated annual capital gain  
  Add in the dividend rate to determine an estimated total annual return on investment  
 

Stock Picking — Double Diamond

 
 

If you're really serious, adjust the free cash flow for the impact of options and pensions.
 
  For options...as a rule of thumb, for every 1% of the shares granted in options each year (minus the options cancelled, forfeited and expired) the net income portion of free cash flow should be reduced by 6%. (If a company is expensing options, you can skip this adjustment. To be more accurate, however, add back the amount of the option expense in the financial statements — which is understated since it is spread out over the vesting period — and subtract the cost of options as estimated here. How's that for complicated?)  
  For pensions...net income should be reduced by 2% of the pension assets. This will adjust for the overly optimistic assumptions that companies make concerning the return on their pension assets.  
  Take this adjusted free cash flow number and use it in computing the expected return, described in Stock Picking — Expert.  
  Add in the dividend rate to determine an estimated total annual return on investment  
 

Addendum

 
 

5%

  • Berkshire Hathaway
  • Coca-Cola
3%
  • Abbott Laboratories
  • American Express
  • Cisco Systems
  • Comcast
  • Costco Wholesale
  • Dell Computer Corp.
  • General Electric
  • Gillette
  • Home Depot
  • Intel
  • InterActiveCorp
  • Johnson&Johnson
  • Leucadia National
  • McDonald's
  • McGraw-Hill
  • Medco Health
  • Medtronic
  • Merck
  • Microsoft
  • Pepsico
  • Pfizer
  • Reader's Digest "A"
  • Sysco Foods
  • Time Warner
  • Wal-Mart
  • Washington Mutual
2%
  • Amazon.com
  • Applied Materials
  • Beazer Homes
  • Bed, Bath & Beyond
  • Campbell Soup
  • Media General