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Portfolio — Dec 2001

 
 
Name

Symbol

%
 
 
Coca-Cola

(KO)

5.5%

 
 
  Berkshire Hathaway (BRK) 5%    
  Costco Wholesale (COST) 5%    
  Eli Lilly (LLY) 5%    
  Schering Plough (SGP) 5%    
  American Express (AXP) 4%    
  Gillette (G) 4%    
  McDonald's (MCD) 4%    
  Wrigley (WWY) 4%    
  Belo (BLC) 3.5%    
  Disney (DIS) 3.5%    
  US Bancorp (USB) 3.5%    
  Cisco Systems (CSCO) 3%    
  Dell Computer Corp. (DELL) 3%    
  EMC (EMC) 3%    
  Intel (INTC) 3%    
  Reader's Digest "B" (RDB) 3%    
  Applied Materials (AMAT) 2.5%    
  Campbell Soup (CPB) 2.5%    
  Freddie Mac (FRE) 2.5%    
  Johnson&Johnson (JNJ) 2.5%    
  Media General (MEG.A) 2.5%    
  Microsoft (MSFT) 2.5%    
  Sara Lee (SLE) 2.5%    
  Sysco Foods (SYY) 2.5%    
  Washington Mutual (WM) 2%    
  Wells Fargo (WFC) 2%    
  Automatic Data Processing (ADP) 1.5%    
  Guidant (GDT) 1.5%    
  State Street (STT) 1.5%    
  Symantec (SYMC) 1.5%    
  Amazon.com (AMZN) 1%    
  Juniper Networks (JNPR) 1%    
  Symbol Technologies (SBL) 1%    
 


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In 2001, the WealthEffect Portfolio outperformed the S&P 500 Index by more than 17 percentage points (1700 basis points). In 2000, the Portfolio, previously titled the Conservative Portfolio, outperformed the S&P 500 by more than 20 percentage points.

Since the beginning of the year, the following adjustments were made to the Portfolio:

January 3 — Media General added (5% position); American Express removed

January 8 — Eli Lilly added (5% position); Merck removed

January 9 — Disney added (5% position); Wrigley reduced (5% from 10%)

March 23 — Cisco added (2.5% position); Applied Materials reduced (2.5% from 5%)

April 4 — EMC added (2.5% position); Dell reduced (2.5% from 5%); Coca-Cola increased (7.5% from 5%); Gillette reduced (7.5% from 10%)

April 6 — American Express added (2.5% position); Freddie Mac reduced (2.5% from 5%)

May 29 — Coca-Cola increased (10% from 7.5% position); Disney reduced (2.5% from 5%)

June 19 — Coca-Cola increased (12.5% from 10% position); Campbell added (2.5%); Home Depot removed

June 27 — Microsoft reduced (2.5% from 5% position); Symbol Technologies added (2.5%)

July 17 — Johnson & Johnson reduced (2.5% from 5% position); Guidant added (2.5%); McDonald's reduced (7.5% from 10% position); Reader's Digest added (2.5%)

July 23 — Coca-Cola reduced (10% from 12.5% position); US Bancorp added (2.5%); Media General reduced (2.5% from 5%); Belo added (2.5%)

August 23 — Amazon.com added (1%); Reader's Digest increased (3% from 2.5%); Dell increased (3% from 2.5%); Cisco Systems increased (3% from 2.5%); EMC increased (3% from 2.5%); Coca-Cola reduced (8% from 10% position); Gillette reduced (7% from 7.5% position); McDonald's reduced (7% from 7.5% position)

September 8 — Washington Mutual added (2%); Juniper Networks added (1%); American Express increased (3% from 2.5%); Berkshire Hathaway reduced (8.5% from 10%); Intel reduced (3% from 5%)

September 16 — Because of the expected volatility this week, recommendations are being made at specific prices: Disney increased (3.5% from 2.5% at 20 or below); Northrop Grumman added (2% at 85 or below); Southwest Airlines added (1% at 12 or below); Gillette reduced from 7% to offset these purchases

September 18 — American Express increased (4% from 3% at 28 or below); America Online added (1% at 27 or below); Coca-Cola reduced from 8% to offset these purchases

September 23 — given the ongoing volatility, recommendations are being made at specific prices: add Automatic Data Processing (ADP) with 1.5% position at 42 or less; add State Street (STT) with a 1.5% position at 38 or less; add America Online (symbol: AOL) with 1% position at 27 or less; increase Dell Computer (DELL) by 1% at 15 or less; increase Belo (BLC) by 1% at 15 or less — reduce BRK (up to 1.5%), SBL (up to 1.5%), LLY (up to 1%), G (up to 1%) and KO (up to 1%) to offset purchases

September 26 — add Automatic Data Processing (ADP), State Street (STT) and Symantec (SYMC), each with a 1.5% position (replacing the previous limit orders of September 23); reduce Berkshire Hathaway, Coca-Cola and Symbol Technologies weightings; add Interpublic Group (IPG) with a 1.5% position at 18.50 or less; reduce Gillette to offset

October 1 — Southwest Airlines removed; Belo increased (replacing the previous limit order of September 23)

October 9 — U.S. Bancorp increased (3.5% from 2.5%); Berkshire Hathaway reduced

October 15 — Sara Lee added (2.5% weighting) and Sysco Foods added (2.5%); Berkshire Hathaway reduced (5% from 6%), McDonald's reduced (4% from 7%) and Gillette reduced (4% from 5%)

October 21 — Wells Fargo added (2% weighting); Wrigley reduced (4% from 5%) and Guidant reduced (1.5% from 2.5%)

October 31 — The outstanding limit orders for AOL (Sept 16), Belo (Sept 23) and Interpublic Group (Sept 26) are no longer in effect.

To compare the current portfolio with holdings from January of this year, click here — to compare with last year, click here.

Disclaimer: The portfolio above is a hypothetical portfolio which reflects the investment approach of WealthEffect.com and is not intended as specific investment advice.