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Picking Stocks
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The Company |
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Does the company have a competitive advantage? |
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Is this advantage sustainable? |
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How certain can you be? |
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The Management |
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Judge a management by how well it plays the hands it's dealt |
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A company's managers must be willing, able and honorable |
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How Coke stacks up |
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The Stock |
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Is it a company you love? |
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Is it a stock you can live with? |
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Is it a return on investment you can accept? |
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