W.E. Portfolios
W.E. Winners
Inside Wall St.
W.E. Contests



WealthEffects Logo Stock Quote  WealthEffect Private Client
 
Picking Stocks Two Arrows
 
 
The Company
 
  Does the company have a competitive advantage?  
  Is this advantage sustainable?  
  How certain can you be?  
 
The Management
 
  Judge a management by how well it plays the hands it's dealt  
  A company's managers must be willing, able and honorable  
  How Coke stacks up  
 
The Stock
 
  Is it a company you love?  
  Is it a stock you can live with?  
  Is it a return on investment you can accept?